The easiest win you might be overlooking

‘Tis the season for “New Year, New Me” clients to come out of the woodwork.

Great, we love that - January tends to rock in the fitness industry.

Here are a few ways you can make sure they’re coming to YOU (not your competitors):

1. Incentivize.

   A simple promo goes a LONG way. Personally I’m running a “January on me” if they’re in before Christmas Eve. (What this actually looks like is me using the cost of January applied as a credit to their total cost to lower the monthly payment, not them skipping a payment entirely - I do not recommend that). This could be a discount, a bonus gift, or anything that would take someone from interested → invested.

2. Magnetize.

   Social proof is quite literally marketing GOLD. Leverage the concept of FOMO. Before you keep reading, read that sentence again 👆🏼. Show how much progress your clients are making and how much fun they’re having. Make your community a place people can’t wait to be.

3. Strategize.

   Lay out your marketing plan for the next 6-8 weeks right now, if you haven’t already. Make sure you have a plan for exactly what moves you’re going to make, when. What promos will you run? What partnerships will you pursue? Where will your special appearances be? Which events will you host? (If you could use any support with this, I’ve opened up a couple of Private Strategy Sessions for this month, just reply STRATEGY to this email)

Now for the single biggest revenue driver in January:

CLIENT RENEWALS.

That’s correct. The people ALREADY in your world should have FIRST DIBS on EXCLUSIVE promos reserved for INTERNAL offering.

They’re already in the flow, making progress, likely wanting to keep up their momentum so what better time to extend their experience?

(NOTE: these can be extended to ANYONE regardless of whether or not they’re close to the end of their current commitment.)

This can look different based on what your business structure looks like, what your margins are, etc. How I’ve done this in the past:

“Renew for 3 months, get 3 weeks on me” /

“Renew for 6 months, get 6 weeks on me” /

“Renew for 12 months, get 12 weeks on me”

OR, offer a renewal gift — “Renew for 3 months and get my fav supplement stack” / “6 months gets my home gym essentials pack” / “12 months gets an Oura ring” (Every time I’ve run this I’ve sold them out.)

Another note: make sure these exclusive offers are both SCARCE and URGENT. There should be a time limit and a capacity on anything run to ensure movement happens quickly!

Sounds simple, right?

It is.

Simple sells AND simple scales.

Well, that’s it for today.

Need any support strategizing around any of this in your own business? I’ve got a few Private Strategy Sessions available this month and I’d be happy to help however I can - just reply STRATEGY to this email and we’ll get one set up.

Cheers to [what should be] your biggest cash infusion this year 🥂

-Ashley