Influence < Infrastructure

Everyone wants to be an influencer.

One million followers and ten million likes.

The only issue is: (I don’t know about y’all, but) My electric company doesn’t accept payment in likes & followers 🤷🏼‍♀️

About a year and a half ago I had coffee with a friend that had amassed a following of ~50k on IG. Good engagement, incredible content, world-class at what she does.

I’d just kind of ..assumed.. that because of that, the business was booming?

When the topic came up, I was aghast to hear that she was struggling.

HOWWW when you post EVERY day, MULTIPLE times a day, and have THAT SIZE of a following.. can the business be struggling?

Turns out: not that uncommon.

Not long after that I had a client with almost 15k on IG come to me for help, followed by another over 10k.

Followers ≠ $$$

So, what do we do?

Well, I’ll tell you what I know (it’s not much)

A new client of mine with ~1,200 followers just brought in 4 new clients in 3 weeks.

Another is now slated to guest on a podcast that does 500k downloads per month (of his exact ideal client).

A third is partnering with a boutique hotel collection to host a series of wellness events that will put her in front of hundreds of new prospects.

What’s the difference?

We’re not chasing INFLUENCE, we’re chasing INFRASTRUCTURE.

Where does our ideal client ALREADY hang out?

How can we more effectively get in front of them (rather than just posting on IG and praying they find us)?

That podcast audience has been built over 5 years and countless episodes.

That hotel collection has a marketing ability that we couldn’t possibly touch.

We’re identifying points of leverage, and we’re GOING IN GIVING.

In return?

We get rewarded with a ton of exposure, a lot of leads, and even more long-term potential.

Do not hire me

My goal in telling you all of this is not to persuade you to buy from me (frankly and respectfully- I don’t care)

It’s to help you understand how to more efficiently spend your time, energy, and effort rather than recording reels for multiple hours a week because you’ve been sold some false narrative that “as soon as you have followers you’ll make money / it’ll get easier / clients will come”

That, my friend, is bullshit.

I can’t wave my magic wand and solve all of your problems.

All I can do is help you polish your offer, nail your marketing angle + language, get in front of the right audience, and increase your chances of selling to them.

If you do want to chat about taking my last private session for this month, you can fill out this questionnaire.

In the meantime:

Think about this— your ideal client:

WHO do they FOLLOW?

WHAT do they FUND?

WHERE are they FOUND?

Make a list of 10 of each of these, then start to think about what assets you have that you could offer to each in exchange for using their platform to get in front of their audience. (Note: please refer to last week’s email before you actually send these.)

As you get started, let me know what you come up with and any questions you run into.

To making moves 🥂

-Ashley