Lead Gen Methods

When I first started my fitness business I was ALWAYS on the hunt for new ways to bring in more leads.

I literally started a note in my phone called “Lead Gen Methods” with a running list of strategies I would cycle through to get new people through the door.

At the time it kinda just felt like rummaging for scraps.

All I was taught at the beginning was garbage — DM outreach, run promos, sprinkle in a giveaway every now and then.

Once I started to grasp the concept of leveraging other people’s audiences (which is exactly what I teach business owners like you how to do today), momentum picked up BIG time.

This is where exponential growth happens-

Now I should clarify: We can build our own audience on socials, absolutely, and we should. All exposure is valuable!

So, IN ADDITION TO content creation, we should be on the lookout for where our ideal clients are hanging out.

What other brands are they buying from? What other professionals are they hiring? Where else are they spending their time?

Over the years my “Lead Gen Methods” note started to explode, and there was ONE singular through line.

EVERY strategy in there - the ones that took me from ~$3k to $20-30k+ months - were rooted in leveraging other peoples audiences.

My referral program and the work in there gave me access to my clients’ networks + audiences (this one was and still is huge for me and for the professionals I work with). My FB group strategy allowed me to tap into groups that already existed. My Special Appearance approach puts me on a stage in front of my exact ideal clients.

All of these are valuable on their own, but when they REALLY blow a business up is when they’re all used collectively. Not at the same time, but layered on top of each other over time. The compound effect is real and has a serious track record here.

So I say all of this to say:

Your current lead gen strategy isn’t BROKEN, it’s probably just INCOMPLETE.

Adding these to your rotation will all but guarantee you make more sales this quarter than you did last.

Feeling like some new lead gen strategies might be nice? Let’s talk about building some of these out for you - just reply here BUILD and we’ll get you on the schedule.

Talk soon,

-Ashley