They're EVERYWHERE 🤯

In The Wild 🐅

Spotify x United Airlines

Disney x Pandora

Sketchers x Goodyear

F1 Racing x KitKat (???)

McDonalds x Travis Scott (literally what..?)

You get the point.

Partnerships are second nature to big brands across the US. In fact, many of their marketing teams PRIORITIZE these.

The concept of leveraging someone else’s audience is not new, it’s just largely untapped in the small business space.

Around Here:

When we hear big names (like Spotify, McDonalds, and probably all the above) we tend to dissociate. We don’t own brands that large- we don’t have the same marketing budget OR audience size.

Bright side: doesn’t matter.

As long as we have something to offer (which every business does), partnerships are possible.

A few to note from my world recently-

1. M* landed a collab with a boutique hotel chain to run a series of wellness events at their properties

2. A* is working on an endorsement deal with the owner of a million dollar whiskey company

3. G* is making guest expert appearances in front of groups of hundreds of her ideal clients

No social media posts, zero ad dollars spent.

The POWER of Partnerships is UNDENIABLE.

..Why?

Okay, cool. Partnerships are possible. Who cares?

Well, those of us that cannot possibly stomach spending another waking second creating some sort of BS, full-of-fluff IG post in hopes of even one single new lead coming in, for starters.

Also, those of us wanting a sustainable, long-term, lucrative business model without having to hang on to every sale like it’s our last breath.

Not only are partnerships the most effective means of lead gen, they also tend to be the most efficient.

Next Moves-

If you’ve been here for a bit, you know how to start thinking about potential partners.

Think about who your ideal client is, and then consider these 3 questions:

WHAT do they FUND? (where do they spend $$$?)

WHO do they FOLLOW? (where do they spend attention?)

WHERE are they FOUND? (where do they spend time?)

Once we have our list, our goal is to GO IN GIVING (never asking!)

If you know it’s time to pursue partnerships and you’d like some support (templates, plug-and-play tools, guidance), I have ONE last private training slot on my calendar this month.

Just reply PARTNER to this email for more info 🔒

Cheers to what’s possible 🥂

-Ashley